Growing your Online Business through Analytics
Your eCommerce Platform contains many turn-key modules that are built on top of an Analytics architecture. Once your website is live, you will have a choice of additional features that you can turn on and then use to grow your business. And each module will give you constant feedback through the analytics collected from your online activities to show you which activities are most effective and your analytics-driven platform will also advise you on changes that you could make to improve performances for certain activities.
The following are examples of analytics driven eCommerce:
|
Activity |
Analytics |
|
How your customers browse your website |
The platform will show you which categories are viewed most often and which refinements are used and which are not used. |
|
How your customers use keyword search on your website |
The platform will show you which keywords are being used most often and whether users are able to find the best products from the search results. |
|
Checkout Funnel Analysis |
The platform will show you where users are dropping off the website as they go through the Checkout screens. |
|
Which Promotions are your customers interested in? |
The platform will show you which promotions that you are running are getting clicked on most and which are generating most sales. |
|
How effective is your email marketing? |
The platform will show you which emails that you sent brought traffic back to the website and what sales were generated from these emails. |
Comments
0 comments
Please sign in to leave a comment.