Gmail & Yahoo are setting new standards for how they receive all emails.
What do these changes mean for senders?
The most straight forward answer to this question is that, if you haven’t already, you’ll need to get serious about certain email deliverability best practices.
Both Gmail and Yahoo have highlighted three key changes that senders will need to prioritize if they want to be seen as legitimate senders come 2024:
- Authenticate their email: Senders will be required to verify their sender identities with standard protocols like SPF, DKIM, and DMARC.
- Enable one-click unsubscribe: Senders will need to implement a single-click unsubscribe link within emails if they haven’t already, to allow recipients to easily opt out.
- Only send emails users want: Gmail and Yahoo are getting serious about spam monitoring and senders will need to ensure they’re keeping below a set spam rate threshold.
Authenticating your email:
Email authentication is the process of securing and confirming your sender identity through certificates and encryption. The purpose is to protect your identity against spoofing and protect your recipients from phishing attacks.
In Mailchimp & Klaviyo you will see prompt to authenticate your domain as you are sending emails if you have not already done this I would advise doing so now.
If your website is hosted via Magico AB Commerce please send this detail to firstname.lastname@example.org and if you are hosting your own site you will need to add this to in your DNS providers account.