NOTE: This is currently only available to PILOT users.
When you are viewing your dashboard, you will see a link at the top of the dashboard which says "View New Dashboard". Click on this link to go into your new dashboard which will then display a list of reports in the left sidebar.
Date Range
When viewing a report, you can select a date range from a preset list of date ranges.
Or you can select a custom date range.
The default date range is Last 28 Days - and your selection is remembered until you close down your browser as you go into other reports.
Percentage Figures in Brackets
In the reports, you will see in brackets the percent of the total for that field.
For certain fields like Conv Rate or Avg Order Value, you will see a different percentage field in brackets.
This percentage is the comparison between this record and the overall average.
And it is color coded GREEN if it is more than 10% above the average - and RED if it is more than 10% below the average.
Reports
The following reports are now available:
Report | Description |
Top 250 Products |
This displays the top 250 products - you can change the view to be:
The following are the report fields:
|
Top Categories |
This displays the top categories. This is based on the product detail page views and subsequent orders. It does not look at landing page views. You can click on VIEW SUB CATEGORIES to drill down into the next level of sub-categories. The following additional field is available:
|
Top Brands | Similar to above |
Add to Basket Analysis |
This displays the ADD TO BASKET percentages for each product. The Add % is the percentage of times a user clicked ADD TO BASKET when on the PRODUCT DETAIL page. The Order % is the percentage of times a user completed their purchase after adding the product to their basket. NOTE: The above % is adjusted to only use days where there was stock at the start and at the end of the day - this is so that the analytics are not skewed if a product is OUT OF STOCK when being viewed so can't be added to the basket. So the fields are as follows:
|
Stock Analysis |
This analyses stock for a product. We record stock at the start of each day - and if the product is INACTIVE, we record stock as ZERO for that day. This report has some of it's figures adjusted to only calculate using days where there was stock at the start and at the end of the day. This is so that the figures are not skewed by days when there is no stock - or days when there is stock available but only for part of the day (e.g. before it sells out during the day). Note that for products with versions, this is the sum of all their stock across all their active versions. We have a version breakdown of stock in another report when viewing a specific product's analytics. The following are extra fields in this report:
You can also view by the following:
|
Top Search Terms |
This lists your top search terms. The following are fields in this report:
|
Top Related Products |
This shows the top related products for "Customers who Bought Also Bought" and for "Customers who Viewed Also Viewed". This report is MONTHLY ONLY as we record these analytics month by month and not day by day - so the date range is always from the start of the month to the end of the month. You can view this by the following:
The following are the fields in the report:
|
Top Related Search Terms |
This lists your top search terms used together in the same user session. The following are fields in this report:
|
Right Sidebar
Beside some reports, a sidebar may appear on the right side of the page with the following:
Website Summary |
For certain reports, the website summary will appear on the right side with the following fields for the date range:
|
Product Summary | When you click View Product Analytics for a single product, this appears on the right side of the page |
Category Summary | When you click View Sub Categories beside a category, this appears on the right side of the page with the following fields for the date range:
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