MailChimp: Integrating with Google Analytics

Currently abCommerce is not integrated with Mailchimp to deliver analytics.

To get results from your email campaigns we recommend you integrate your Mailchimp account with your Google Analytics account. You can set up conversion tracking in Google Analytics to track subscribers clicks & purchases on your website.

Mailchimp can also store your Google Analytics ID to track visits to your campaign pages and hosted campaign archive, so you can see traffic to these pages in your Google Analytics account.

When you add Google Analytics tracking to an email campaign, Mailchimp will supply a default title for your campaign that will appear in your Google Analytics account and your tracking URLs. If you choose to edit the default title, make sure you don't include any special characters. These can break your URLs.

We strongly recommend you thoroughly test your campaigns that use Google Analytics tracking to ensure your links function properly.
To track only the HTML version of your campaign, and not the plain-text version, you can create a custom tracking code using Google's resources and add it to the HTML of your campaign. If you set up tracking this way, you won't be able to see the Google Analytics statistics in Mailchimp. 

For more info on this visit How to use UTM Parameters

Connect Mailchimp with your Google account

You'll need to authorize a connection between Mailchimp and a Google Analytics account before you add Google tracking to Campaigns.

To connect your Mailchimp account with a Google account, follow these steps.

1. Click the Integrations icon

2. Click Google.
3. Click Connect. If you're not already logged into your Google account, you'll be asked to log in.

4. Click Allow to grant Mailchimp access to your Google account.

When you return to your Mailchimp account and a success message will appear. Now, you're ready to send an email campaign with Google Analytics tracking.

Add tracking to your regular email campaign

To add Google Analytics tracking to a regular email campaign in Mailchimp, follow these steps.

1. Create a new regular email campaign.
2. In the Settings & Tracking section of the campaign builder, check the box next to Google Analytics link tracking.
3. Click Save.

When you check the box to enable tracking, we'll show the campaign title as it will appear in your Google Analytics account after the campaign is sent. The Google Analytics campaign title combines the Mailchimp campaign title with the date to make it easy to search for in your Analytics dashboard.

Add tracking to your automated workflow

To add Google Analytics tracking to an automated workflow in Mailchimp, follow these steps.

1. Navigate to the Emails step of your automation.
2. Click Edit Settings.

3. Check the box next to Google Analytics link tracking.

4. Click Update Settings.

After results come in, you can find analytics data in your Mailchimp reports, or in your Google Analytics account. In Google Analytics, the source / medium will display the Mailchimp campaign name and type. For example, if your workflow name is “New User Onboarding,” the source / medium will be “New User Onboarding / email.”

View Google Analytics data in Mailchimp

To view the Analytics360 report for a campaign, follow these steps.

1. Click the Campaigns icon.

2. Click Reports.

3. Click the View report button for the campaign you want to work with.
4. Click the Analytics360 heading at the top of the report to view Google Analytics360 statistics.

The statistics in the Analytics360 portion of the campaign report only relate to visitors who entered your website through a link in the email campaign. If the statistics in your Google Analytics account don't match up to the ones in Mailchimp, Mailchimp is still waiting for Google to finish pushing analytics data to your Mailchimp account.