Klaviyo - Segments

Creating Segments based on products viewed example below:

Creating Segment based on Average Order Value:

Creating a Segment of Unengaged Subscribers:

Helpful Klaivyo Links:

• Getting Stated with Segments
• Understanding Segment Conditions
• Segmentation Benchmark Reporting

Segment Ideas:

• Use engagement tiers to identify different levels of interest within your audience, and then market to these segments accordingly.
• Check out our guide to list cleaning to suppress any unengaged subscribers and ensure that your deliverability remains strong and your emails make it to the inbox.
• Create email frequency segments to market to people based on how often they'd like to hear from you. This helps you keep contacts engaged by letting them choose how many emails they get.
• Segment based on someone's predicted customer lifetime value (CLV) to identify your future VIPs.
  Learn just how powerful segments can be with our Segmentation for ecommerce benchmark report.