SEO - How my website looks in search results
This page describes the algorithm we use to generate the meta tags such as title and description tags for the product detail page, category/sub-category pages and general information pages on your website. Contact the help desk if you would like to review or edit this algorithm.
If you wish, you can override and change the meta tags for the product detail page, category/sub-category pages and general information pages on your website at an individual level.
What does Google Display?
See below for a typical search engine listing showing the title, url and description. You need to ensure that this looks attractive to users so that they are happy to click on the link.
The Title and Meta Description Algorithm
The algorithm automatically populates the meta title and meta description for each of these pages.
The SEO Algorithm Explained
Product Detail Pages
Here you can specify the meta title and meta description that you would like displayed for each of the Product Detail pages. In these fields you can specify a combination of text and special codes that will populate automatically with the relevant information on the web page.
An example:
Product Page Title
[[prodtitle]] | Magico Fashion | Ireland
Product Page Description
Buy [[prodtitle]] from Magico Fashion for all your [[keyword*]] needs
*Keywords: fashion, accessories, occasion wear
You may choose to include the following special codes here:
[[prodtitle]] will display the product title.
[[keyword]] brings in the keywords as entered in the ‘Product Page Keywords’ field. The algorithm rotates between the keywords specified in the Keywords fields so as to avoid any repetition of the standard description across all products. By having this rotation mechanism it allows us to incorporate a slightly different variation of each product description and title on the web pages. Note: the inclusion of keywords is optional.
So if we take the above example the Description would read “Buy [[prodtitle]] from Magico Fashion for all your fashion needs”. The next time it would read
“Buy [[prodtitle]] from Magico Fashion for all your accessories needs” and so so…
Note: the above listed codes are the only codes that are available at the moment.
Action:
Provide us with the specific algorithm that you would like to use for the Product Detail pages. We can set this up on the site for you.
Category pages
Here you can specify the meta title and meta description that you would like displayed for each of the Category pages. In these fields you can specify a combination of text and special codes that will populate automatically with the relevant information on the web page.
An example:
Category Page Title
[[cattitle]] | Magico Fashion | Ireland
Category Page Description
Browse our [[catttitle]] section on Magico Fashion for all your [[keyword]] needs
You may choose to include the following special codes here:
[[cattitle]] brings in the title of the category.
[[keyword]] brings in keywords listed in the ‘Category Page Keywords’ field. The algorithm rotates between the keywords specified in the Keywords fields so as to avoid any repetition of the standard description across all categories or sub-category pages. By having this rotation mechanism it allows us to incorporate a slightly different variation of each product description and title on the various web pages. Note: the inclusion of keywords is optional.
Note: the above listed codes are the only codes that are available at the moment.
Action:
Provide us with the specific algorithm that you would like to use for the Category pages. We can set this up on the site for you.
Free Text Pages
Here you can specify the meta title and meta description that you would like displayed for each Free Text pages, i.e. About Us, Contact Us, Our Location etc. In these fields you can specify a combination of text and special codes that will populate automatically with the relevant information on the web page.
Free Page Title
[[title]] | Magico Fashion | Ireland
Free Text Page Description
Magico Fashion Ireland’s Premier Online Retailer | Ennis Co Clare Ireland
You may choose to include the following special codes here:
[[title]] brings in the title of the free-text page.
[[keyword]] brings in the keywords as listed in ‘Free-Text Page Keywords’ field. The algorithm rotates between the keywords specified in the Keywords fields so as to avoid any repetition of the standard free-text page description across all free-text pages. By having this rotation mechanism it allows us to incorporate a slightly different variation of each product description and title on the web pages.
Note: the above listed codes are the only codes that are available at the moment
The HOME Page
The most important page for SEO listings is the home page, as this is normally the most common link into your website from SEO results. You can set the home page title, description and keywords by just emailing them into the help desk.
Editing meta data for a particular product
To override and change the title or description meta tags for a specific product, complete the following steps:
- Under the Catalogue menu option, click Products.
- Locate the Product and click Update.
- Go to the Product Mangement & SEO Tab.
- Once you have finished making your changes, click Save.
Editing meta data for a particular category or sub-category - or free text page
To override and change the title or description meta tags for a specific category or sub-category page, complete the following steps:
- Under Catalogue, click Categories & Navigation.
- Locate the category that you wish to change and click SEO.
- Once you have finished making your changes, click Save.
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