Draft Privacy Statement Template
Intro statement stating the purpose of the Privacy Statement and citing the relevant Data Protection Acts.
1. Types of Information Collected
Personal Data is information that can be used to identify you. Note to Retailer, insert details of all the personal data that you collect, some examples are provided e.g. name, email address, billing address, postal address, telephone number and others?
Non-Personal Data is information that cannot be used to identify or contact you. This is statistical and analytical data about our users browsing actions and patterns.
2. Why we collect the Information
Why we collect Personal Data (some sample reasons below that you may want to expand on and add to)
- To provide you with goods and services you have ordered
- To contact you regarding your order
- To respond to communications
- To enter competitions
- To complete research surveys
- To inform you of promotions/events etc
- Do you provide this data to a 3rd party to fulfil orders or any other reason?
- Any other reason?
Why we collect Non-Personal Data (below are some reasons you may collect non-personal data you may want to choose the ones that are relevant to you, expand and add to)
- Gain a better understanding of our website users site usage so that we can use this information to improve the website and provide our users with an enhanced customer experience
- Estimate audience size and usage patterns
- Store user preferences so you can customise the site
- To track return visitors
- Do you pass this information onto a 3rd party for any reason? If so you should state this in your PP
3. How we collect the Information
Register for our Site Functionality
When you register with our website, we create an account for you and record your details in our database. Any time you make an order, we record your billing and shipping address details in our database so that you can select them quickly the next time you create an order.
We collect the following (choose the items you collect and add to where necessary)
- First Name/Last Name
- Address Details
- Mobile Phone
- Order History Details
Complete an Order
During the order process we collect the following (choose the items you collect and add to where necessary)
- First Name/Last Name
- Address Details
- Mobile Phone
- Order Details
Make a Payment
Choose from the Payment gateways that are applicable to you
Our website uses Realex Payments for accepting credit card payments. We don’t record your credit card details in our database as we just pass these on to Realex Payments. More information about Realex Payments can be found here: https://www.realexpayments.com
Our website accepts payment via PayPal. We don’t record your credit card details in our database as we just pass these on to PayPal. More information can be found here: https://www.paypal.com/ie/webapps/mpp/ua/privacy-full
Our website uses AuthiPay for accepting credit card payments. We don’t record your credit card details in our database as we just pass you over to AuthiPay’s servers when we need you to enter your credit card details – and they collect and confirm your credit card details against your bank before passing you back to our website to complete your order. More information about AuthiPay can be found here: http://www.authipay.com/privacy-policy/
Data supplied via Forms are recorded in our database. We reply to all contacts made directly through email. Examples of forms included in our website include (choose the forms you include in your website and add to where necessary).
- Contact Us form
- Request a quote
- Any other enquiry form eg wedding form etc
Data collected via these forms include (choose the data fields you include in your form and add to where necessary)
- Email Address
- Message info
- Contact number
Email Marketing (if relevant choose the email marketing platform that applies to you or add details of the email marketing program you use)
We use Mail Chimp to engage with our customers via email. A customer may subscribe to our email via a) the checkout process b) contact us forms c) sign up to newsletter 4) create an account/register (insert/delete other opportunities to opt in to email). A customer subscribes to the email by opting in and agreeing to receive future emails. The data collected includes a) name b) email address (please add or delete as necessary) There is an UNSUBSCRIBE link at the bottom of all our emails so that you can unsubscribe from our email database at any time.
Dot Mailer / Brother Mailer (Note to Retailers, if using this service we advise you to engage with Dot Mailer/Brother Mailer on the appropriate wording of below for your particular circumstances)
A customer may subscribe to our email via a) the checkout process b) contact us forms c) sign up to newsletter 4) create an account/register (insert other opportunities to opt in to email. There is an UNSUBSCRIBE link at the bottom of all our emails so that you can unsubscribe from our email database at any time.
The data collected includes a) name b) email address c) order history d) wish lists e) abandoned baskets (Insert or delete depending on the service you have with Dot Mailer/Brother Mailer)
We put an UNSUBSCRIBE link at the bottom of all our emails so that you can unsubscribe from our email database at any time.
Any other email marketing partners ? ( Please add their details to your Privacy Statement)
Nosto Personalisation (Note to Retailers, below is some general information regarding Nosto and the services they offer. You may also use additional Nosto features not mentioned below and if so you should engage with your Nosto Account Manager on the appropriate wording)
We record all activity on our website with Nosto, our personalisation engine, which allows us tailor the offers displayed to you based on products and categories that you have shown an interest in on our website.
We use Nosto to personalise our customers shopping experience. Once a customer has completed an order we use Nosto to send them a personalised follow up email using the data collected during the order process.
Nosto will also use the information that a customer enters prior to check out to send the customer an abandoned cart email with links to all the products that they had in their basket – this allows them to make the order quickly if they change their minds. Nosto also use this information to send follow up emails.
Feefo (Note to Retailer if you are using Feefo you should engage with them directly regarding the data they record and how they use it or at least link directly to Feefo for more information)
We use Feefo to display our customer ratings and reviews. To facilitate you giving a Review we do pass some personal identifiable data including personal details and order details to Feefo. (Insert info from Feefo or link direct to their website https://www.feefo.com/business/gb_en/privacy-policy)
Trust Pilot (Note to Retailer if you are using Trustpilot you should engage with them directly regarding the data they record and how they use it or at least link directly to Feefo for more information)
We use Trustpilot to display our customer ratings and reviews. To facilitate you giving a Review we do pass some personal identifiable data including personal details and order details to Trustpilot. (Insert info from Trustpilot or link direct to their website https://uk.legal.trustpilot.com/end-user-privacy-terms )
Real Time Messaging
We use Pubble to communicate via real-time messaging with our customers.
Non Personal Data
Google Analytics (Note to Retailers, please engage with Google Analytics to provide more specific information relating to your activities)
We record all activity on our website with Google Analytics. Please refer to Google Analytics https://www.google.com/analytics for more information
Celebros is our intelligent site search platform. Celebros does not use any personally identifiable information but does use non-personal data to generate intelligent search suggestions.
Factfinder is our intelligent site search platform. Celebros does not use any personally identifiable information but does use non-personal data to generate intelligent search suggestions.
Third Party Tracking Tools (Note to Retailers, if you are using a Third-Party Tracking tool such as those listed below please explain which tracking code you are using, why you are using it and what information you are tracking. This is also where you could expand more on the cookies in use on your site)
- Facebook Pixel Code
- Google Tag
- Google Ad Services
4. Customer Rights (Note to Retailers, you can add as much information here as you wish and if you have particular procedures in place you could outline them here but as a minimum you should acknowledge the rights of the customers and provide contact detail)
Under the Data Protection Acts 1988 & 2002 the customer has a number of rights including a) Right of access b) Right to Rectification c) Right of erasure d) Right of data portability.
5. Changes to Privacy Statement
Any changes to the Privacy Statement will be posted on this website (Insert web address)
6. Contact Us
Any questions, comments or queries regarding this Privacy Statement should be addressed to (insert email address/telephone number/address as appropriate)