You're almost ready to go live and start receiving your first online orders—congratulations! This guide outlines the final key steps to ensure your store is fully prepared for a smooth and successful launch.
✅ 1. Final Quality Assurance (QA) Review
Before your store goes live, your Onboarding Project Lead will schedule a comprehensive QA review. This process ensures all major aspects of your online store meet quality standards, including:
-
Design & Branding
-
Product Catalogue
-
Shipping & Checkout Configuration
-
Content Pages (About Us, T&Cs, etc.)
-
Contact Forms
-
SEO Settings
-
And other core functionality
🧪 2. Test Order Verification
To confirm everything is working correctly, your Onboarding Project Lead will work with you to place and verify a test order. This ensures your order flow—from cart to checkout to confirmation—is working exactly as expected.
📈 3. Digital Marketing Tracking Codes
Setting up your digital marketing tracking codes is essential for launching with insight. Codes such as Google Analytics, Meta Pixel, or Google Ads Tags help you:
-
Track visitor behavior and sales funnel performance
-
Evaluate the impact of marketing campaigns
-
Identify opportunities for improvement and growth
Your Onboarding Project lead will work with you to ensure your tracking scripts are added before launch to avoid losing valuable data from day one.
☁️ 4. AWS & Route 53 Configuration
To host your store, your website’s DNS (domain name system) must be transferred to Amazon Web Services (AWS) using their Route 53 service. Our technical team will guide you through the process and ensure this step is completed correctly.
📘 For more details on using Route 53, refer to our guide here.
🌐 5. Updating DNS Records
Our technical team will also require access to your current DNS records. To complete this securely, please provide your DNS hosting credentials (username and password) to our team when prompted. We’ll handle this step with care and confidentiality.
🔁 6. 301 Redirect Planning (if migrating from an old site)
If you're moving from an existing online store, it’s critical to implement 301 redirects to ensure your SEO rankings and links remain intact. Think of these like mail forwarding for your URLs—each old page should point to its new equivalent.
-
Redirects can be bulk uploaded, but planning early is important.
-
You'll need to map existing URLs to your new site structure.
📘 Learn more: Bulk Importing 301 Redirects
🎉 You're Almost There!
By completing these final steps, you'll ensure your new online store is technically ready, optimized for marketing, and positioned for a strong start. Your Onboarding Project Lead and our technical team are here to support you every step of the way.
Comments
0 comments
Please sign in to leave a comment.