NEW Introducing Your Dashboard

When you log in as a web admin, your analytics dashboard is the first thing you'll see.

It provides a clear, at-a-glance summary of your store's performance. By default, it displays data from the last 28 days, but you can easily adjust the date range to focus on a specific period. All widgets on your dashboard will update automatically based on your selection. Need to compare performance? Simply enter a second date range to see side-by-side insights.

Date Range

When viewing the dashboard or any report, you can choose a date range from a list of preset options or select a custom date range. To set a custom date range, click Custom Date Range, then use the dropdown to select your From Date. Your next click will set the To Date.

By default, reports display data for the Last 28 Days, and your selection will be remembered as you navigate through reports—until you close your browser.

Want to compare performance? Click Compare, then choose a preset or custom date range to analyze trends side by side

Dashboard Alerts

If there are any alerts, they will be displayed at the top of your dashboard. Click on an alert to view the details and see any necessary actions you need to take.

Your Widgets

Summary Analytics : At the top of the page, you'll find key performance metrics presented in a clear, easy-to-read format:

• Total Revenue – Displays total revenue for the selected date range, converted into your base currency to account for multi-currency transactions.
• Sessions – The total number of validated sessions, excluding bounced sessions to ensure accuracy.
• True Conversion Rate – The conversion rate calculated after excluding bounced sessions.
• Total Orders – The total number of orders placed
• Items Ordered – The total number of individual items included in those orders.
• AOV (Average Order Value) – The average value of an order

Sales Last 7 Days

• A bar chart displaying daily sales for the past seven days, up to yesterday.
  Additionally, a Last 7 Days & Today table provides a snapshot of these key metrics for quick reference.

Top Categories

• A pie chart illustrating how revenue is distributed across your top-performing categories. Click View Category Analytics for a detailed breakdown of categories and sub-categories.

Top Brands

• A table showcasing the top 10 brands based on revenue. Click View Brand Analytics for more in-depth insights into brand performance.

Top Products

• A table highlighting the top 10 products based on sales. Click View Product Analytics to explore detailed reports on product performance.

At the bottom of the dashboard, you will see the following links:

• Sales by Month
• Sales by Week
• Top Products Viewed but not Added
• Top Abandoned Products