Advanced Google Shopping Fields – AB Commerce Online Help

Google Shopping allows for up to 5 custom fields. Therefore, you can enable Advanced Analytics Fields for your Google Shopping feed by contacting the Help Desk.

When this is turned on, the 5 custom fields are populated with the following values:

Custom FIeld	Description	Values
custom_label_0	Product Profit Margin Purpose: Focus spend on high-profit item Using price - less cost price NOTE: The price and cost price may INCLUDE vat/tax depending on your website's configuration for tax Absolute € floor/ceiling: If `margin_abs < €5` → we force `LowMargin` (even if percentile is high due to a tight spread). If `margin_abs ≥ €50` (or site-specific) and percentile is close (e.g., ≥ 70th) → we bump to `HighMargin`.	`HighMargin` → Top 20% `MidMargin` → Mid 40% `LowMargin` → Bottom 40% `CostMissing` → Cost Price was is not available
custom_label_1	Product Units Conversion Rate Purpose: Push “easy sellers” more aggressively Using units sold `/ number views` `NOTE: For versions, the Units Sold is the sum of all units sold for all versions - and number views is the total views of the parent product` NOTE: We only calculate CVR bands for products with ≥ 100 views or ≥ 5 units sold in the last 90 days	`HotSeller` → Top 20% of products by CVR `MidSeller` → Middle 40% `ColdSeller` → Bottom 40% `LowData` → Insufficient data
custom_label_2	Product Stock Level Purpose: Protect low stock & clear overstock Using days of stock cover = stock ÷ avg daily sale NOTE: For multi-outlet, this is the sum of all stock for both web and all outlets. And the "avg daily sale" is only web sales, so we increase the "avg daily sales" by 25% to cater for instore sales.	`Overstock` → > 60 days cover `Optimal` → 20–60 days cover `LowStock` → < 20 days cover
custom_label_3	Product Views (Traffic) Purpose: Balance exposure of high-traffic vs. under-exposed items `NOTE: For versions, the number views is the total views of the parent product`	`HighTraffic` → Top 20% of products by views `MidTraffic` → Middle 40% `LowTraffic` → Bottom 40%
custom_label_4	Seasonal/Promo/Lifecycle If you would like to populate this field based on the product being in certain categories, supply a comma-separated list of category EXTERNAL CODES starting characters to the help desk, and they will configure this for you - if the product is in any category that starts with the characters you supply, the category EXTERNAL CODE will be outputted into this field - (Only 1 category will be outputted per product)

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