Google Reviews

You can collect google customer reviews on your website which will contribute to your store/seller rating.

How it works

The retailer sets up Google Customer Reviews in  the Google Merchant Center.  

A  small “survey opt-in” script is added to the code on your order confirmation/thank-you page. This script 

• passes Google the order details needed to collect a review (order ID, customer email, country/language, and estimated delivery date) and 

• shows an opt-in prompt to your customer when an order is placed (See "Share your Opinion" example below)

If the shopper opts in, Google emails them a review survey after the estimated delivery date.  See an example email below from google sent to a customer.

The responses to these emails contribute to the merchants store/seller rating. 

The seller/store rating

Once you have enough reviews, your seller/store rating may appears in a number of places.  

• Google Search Ads — stars appear automatically in your search ads once you hit the required number of reviews, showing below your ad URL. 
• Google Shopping — when someone clicks a product in the Shopping tab, your store rating shows right next to the store name.
• Rich results in organic search — when a shopper searches for a specific store or product, Google may also include a star rating out of 5 along with the total number of reviews next to the store's name in organic search results, even if the result is not an ad.
• You can also embed the store widget/badge on your site to display your rating once you have enough data.  When the widget code is implemented on your pages, one of the following widgets will be displayed (Google decide which badge will be displayed):

Note a large number of reviews are needed - many sources saying that you need 100+ reviews in the last 12 months in a country to get a seller rating.

Reviews from other approved review partners (Trustpilot, Reviews.io, etc.) can also be used by google for the seller rating.

How to set up up google reviews?

The following article from google explains the process  Google Review - Onboarding & Integration

There are a number of steps to setting this up including 

• Setting up your google merchant account  (merchants.google.com) (if you have not already done so) 

• In merchants.google.com the retailer opts in to/ activates google customer review and agrees to the Google Customer Reviews program.

• Magico will request some data from you for the Opt in survey and will set this up on your website.  
  • Merchant Id or Javascript code for opt in survey
  • Estimated number of days from Order Date to Delivery Date for an Irish delivery
  • Estimated number of days from Order Date to Delivery Date for an international delivery
• Once you have some google reviews collected you may wish to add the store widget/badge to the website Magico will help you set this up.  There is standard code for this but we may need to look at where on your website to locate it depending on what else is on your website.

Contact helpdesk and we will help you to set this up.

Where can i see the customer reviews collected through google's opt in survey?

You can see reviews collected at the following url.  replace "yourdomain.com" in the url with your own url.

https://www.google.com/shopping/ratings/account/lookup?q=yourdomain.com

Note the reviews collected using the "opt in survey" will not appear on the reviews on google maps as these are a separate set of reviews called "Google Business Profile reviews".