With the GA4 integration, AB Commerce is constantly sending events to GA4 so that you have a comprehensive warehouse of analytics.
NOTE: Tracking disabled on Payments Page
Please note that no tracking is logged when a user is on the payments page and entering their credit card details. This is for security reasons as we do not allow any 3rd party javascript run when a user is entering their credit card details.
Tracking logged during Checkout
We currently log the following events at the following stages in the checkout:
Event | When this is logged |
begin_checkout | When the user clicks on CHECKOUT NOW on the VIEW BASKET page and is shown the ENTER YOUR EMAIL screen |
add_shipping_info |
When the user has entered the ENTER YOUR DELIVERY DETAILS screen but has not entered their details yet NOTE: GA4 documentation suggests logging this at this point - "This event signifies a user has submitted their shipping information in an ecommerce checkout process." - however, we cant log this at this point as you are then on the ENTER CREDIT CARD DETAILS screen and no 3rd party javascript is allowed on this screen for security reasons. |
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