Setting Up Google Analytics & Web Master Tools

Google Analytics 4.0 Pilot

All new clients will go directly to GA4.

All existing clients will run their GA4 and Universal Analytics in parallel - and by 1st July, GA 4 will take over completely (as UA will be stopped on 1st July 2023).

We are also moving all GOOGLE ADWORDS analytics into the GA4 integration javascript.

For all new/existing clients being set up on GA4, we need the following:

• GA4 Measurement ID
• UA ID (this wont change)
• GA Adwords ID (this may need to change)

GA 4 Phase 2 coming later this year will add the following functionality:

• Additional events: select_item + add_to_cart + remove_from_cart + view_cart + begin_checkout

Google Analytics is an important tool to record and analyse the behaviour of your users.

To configure Google Analytics, go through the following steps:

Setting up a new Google Analytics Account

If you don't already have a Google Analytics Account, follow the instructions in this article:

https://support.google.com/analytics/answer/1009694?hl=en 

Add The Magico Analytics Account As A User

• Sign in to your Analytics account.
• Click the Admin icon and click on User Management under the first column (the Account column)
• Click the + sign and click Add New Users.
• Enter magicomarketing@gmail.com as the email you want to share your account with and ensure only Read & Analyse is checked.

Enabling eCommerce Reporting

• Sign in to your Analytics account.
• Click the Admin icon and click on eCommerce Settings under the third column (the View column)
• Turn on the following and click Save:

Change the default currency to EUROS (or other currency)

• Sign in to your Analytics account.
• Click the Admin icon and click on View Settings under the third column (the View column)
• Change the Currency displayed as to EUR (or other currency):

Enabling Site Search Logging

• Sign in to your Analytics account.
• Click the Admin icon and click on View Settings under the third column (the View column)
• Change the Site search Tracking to ON:

Filter Out Internal Traffic From Google Analytics

You need to filter out Magico traffic and your own internal traffic so that they are not recorded in your analytics.

To filter out Magico Traffic, use the Filter Manager to do this by completing the following steps twice as Magico has 2 IP addresses:

• Sign in to your Analytics account.
• Click the Admin icon and click on Filters under the third column (the View column)
• Click Add Filter and fill in the following settings and click SAVE:
  • FILTER NAME: Magico IP Address 1
  • PREDEFINED - Exclude - traffic from the ip addresses - that are equal to
  • IP Address: 83.71.235.57

• Click Add Filter and fill in the following settings and click SAVE:
  • FILTER NAME: Magico IP Address 2
  • PREDEFINED - Exclude - traffic from the ip addresses - that are equal to
  • IP Address: 83.71.235.58

To filter out Your Internal Traffcic, do the same steps as above but use your own IP addresses.

• You can find out your IP address by entering "What is my ip address" into www.google.com

(If you need more information or would like to filter out a range of IP addresses, the following article explains this in more detail: https://support.google.com/analytics/answer/1034840?hl=en)

Enabling Google Webmaster Tools

To set up Webmaster Tools, visit http://www.google.com/webmasters/tools and sign in with your Google Analytics account.

On the main page, simply click Add A Property + enter your website URL. Once you have added your website, Google needs to verify that the URL you added is owned by you.  To verify Google Webmaster Tools, you need to locate the meta tag form of the Google Webmaster Tools Verification Code.  This can be located if you:

• The Meta Tag version is available when you click the Alternate Method tab.
• Copy the meta code and email it in to the Help Desk (see details below) so that we can add it to your website.
• Then, when the Help Desk respond to say that is complete, come back to this screen and click Verify.

Pass on the following to The Help desk

When the above has been set up, pass on the following to the Help Desk so that we can configure your platform with Google Analytics:

• Confirm that you have added Magico as a user to your account..
• Pass on the Google Webmaster Tools meta tag.
• We will then (1) set up analytics for your website + (2) install the Google Webmaster Tools meta tag.

Enabling Google Tag Manager

You may in the future require enabling Google Tag Manager.  To do this, just send your GTM code into the help desk and they will turn it on for you.  This will then start logging into your Google Tag Manager account and will also send through sales to GTM.