In abcommerce, you can send personalised emails at a specific target audience based on their previous order history - or previous browsing history where they added items to their basket.
The easiest way to send targeted emails in Mail Chimp is to use SEGMENTS under the ABC_WebsiteSubscribers audience. You can create your own or use the automatically created segments - or create a copy of the sample segments that have been automatically set up.
Here are some SEGMENTS that abcommerce will automatically set up for you (more details under the RFM article in this section):
Creating your own Segments using TAGS
You will also see thousands of tags in Mail Chimp which you use to build up dynamic Segments. You should create segments of email addresses by grouping tags into segments so that you can send personalised targeted emails to specific groups of emails. The TAGS record the following for each customer:
|PROD:Code||All products using the product code that was purchased by this email address or added to the basket by this email address|
|BRAND:Brand TItle||All brands purchased from by this email address (or added to basket)|
|CAT:CategoryTitle /CategoryParentTitles||All categories purchased from by this email address (or added to basket)|
|STATE:County/State Title||All counties/states purchased for by this email address (or added to basket)|
|COUNTRY:Country Title||All countries purchased for by this email address (or added to basket)|
Using Order History Fields in Segments
You can also use order history fields when creating segments. In MailChimp, under your subscriber list called ABC_WebsiteSubscribers, click on Toggle Columns and you should see the following optional extra fields recorded for each email address you have. Tick all these options and click Save - and you can then view this extra information in your emails (e.g. Dear [FNAME]) and also send emails using these fields to segment your list (e.g. send to all customers who have ordered more than 3 times from us).
You can use the following fields:
|First Name||The customer's first name|
|Last Name||The customer's last name|
Currently not populated
This is the mobile number if the customer has opted in for mobile as well - if the customer opts out of mobile, this will then be reset to blank within 48 hours by the nightly batch job
|abNumOrders||The total number of orders made by this email address|
|abLastOrderDate||The date of the last order for this email address|
|abTotalRev||The total revenue generated from this email address|
|abAvgOrderValue||The average order value from this email address|
The last county. province or state (for Ireland, Canada and USA) that was ordered for this email address (or added to basket)
You can view all counties purchased (or added to basket) for this email address under TAGS (more details below)
The last country that was ordered for this email address (or added to basket)
You can view all countries purchased (or added to basket) for this email address under TAGS (more details below)
For B2B websites, this is the name of the company
The date that this record was last synced with the website
Mail Chimp Add-ons
Mail Chimp has lots of useful add-ons that you can ad onto your account. For example, you can add a social media add-on which will add further filter options like age and gender for you to target.