Product Bundling

Product Bundling is an excellent way to increase average order value and ultimately revenues through both upselling and cross selling. By offering a curated collection of products together in exchange for a discount, the customer feels positive about the deal and at the same time increase their average order value.

The AB Commerce Bundle functionality allows you to combine a selection of products at a set price and also allows your customers to choose the versions when relevant. 

Key Details for Bundles

• You are limited to 8 steps
• Each step can technically have up to 30 product options, but 5-8 options is ideal to a maximum of 15
• The price of the bundle is static, and set regardless of the options a customer chooses
• The functionality is configured to allow stock control for individual SKUs in the bundle
• Custom products (which use the product configurator) can not be used in a bundle
   

Setting up a Bundle

Start: Add Bundle

• Go to Catalogue
• Choose Products
• Select Add Bundle Tab

In the admin screens for your Bundle, complete each of the sections.
 

Section 1: Bundle Product Details

Give your Product Bundle a Name and Product Code

You will need to add

• Product Title – Name of Bundle Product
• Product Code – we recommend you add BUN_ or BUNDLE as a prefix to the product code

Ensure the Check to make product active and appear on website is ticked.
 

Section 2: Bundle Steps & Product Options

Next step is to add the Product Codes to each step. You need at least two steps to create a bundle, The maximum number of steps is eight.

Each step is generally a product type which has multiple options (choices) per step - a good bundle should have between 2-5 steps ideally.

Technically, you can add up to about 30 product options per step, but we'd recommend about 5-8 ideally, and no more than 15 or it becomes overwhelming for your user to select.

Product Codes Step 1 : Enter a comma-separated list of product codes for all of the product codes for Item one of the bundle (comma separated no spaces)

Product Codes Step 2 : Enter a comma-separated list of product codes for all of the product codes for Item two of the bundle (comma separated no spaces)

Repeat the process above until all steps/items are added.

Note: it's okay to have one step which only has a single option, but if you have multiple steps with only one product option in each, then a bundle may not be the best approach.
 

Section 3: Bundle Pricing

Assign the Product Bundle Pricing - the bundle is always a single static price.

Regular Pricing : Enter the cumulative price of all of the products in the bundle without applying a discount e.g. if purchasing all items separately would be a total of €121.59 then enter that here.

Trade Pricing: This value stays zero unless you want to enter trade price.

Promotions : Enter the actual Promotion Price of the Bundle, e.g. €99.99 meaning the customer is saving over €20 in buying the bundle.

Section 4: Categorise Bundle

Assign your Product Bundle to a Primary Category and Brand.

Primary Category : Assign your Product Bundle to a Primary Category 

Brand Category:  If all the products in the bundle are from the same Brand, you should assign a Brand Category. If the products in the bundle are from multiple Brands, you can leave the Brand Category blank or use your own business name brand (as done for Gift Vouchers)

Section 5: Bundle Stock Control

You can assign Stock Control or alternatively leave this section empty (preferred if already managing stock on products included in bundle). 

Note: if you are already managing stock on the product options included, they will appear as out of stock within the bundle. If they happen to be in a step where there is only one option, the bundle cannot be completed. If you choose to enable stock control on the bundle itself, this will need to be manually managed as it will not take into account availablility of individual option items.

Section 6: Bundle SEO

 You have the option to add SEO for your Product Bundle or leave empty to use to the sitewide algorithm (preferred).

Once all sections are completed you can choose Finish and your Product Bundle is created.

What Your Customer Sees

The following screens show you how your Bundles will be presented to the customer

Screen 1 – Product Detail Page

ADD TO BASKET BUTTON has been replaced with a CREATE MY BUNDLE button

Screen 2 – Select Item 1

Displays the product(s) to choose from for Item 1 (this is Step 1 in your bundle set up)

If a product has no versions, you see an Add to Bundle button, and where there are versions to select from, you see a View Options button which displays versions and allows you to make your selection.

Screen 3 – Choose Item 2

 The first item has populated into the Bundle Summary Display at the bottom of the screen and you can now choose the second item of your bundle.

Displays the product(s) to choose from for Item 2 (this is Step 2 in your bundle set up)

If a product has no versions, you see an Add to Bundle button, and where there are versions to select from, you see a View Options button which displays versions and allows you to make your selection.

Complete Bundle

If there are additional steps added, they will each follow on separate screens like the first two steps.

Once the Bundle is complete (products selected at each step), the Add Bundle to Basket button becomes active.
 

Once clicked the items selected throughout the bundle process are added to the customer basket, and an on page success message will appear:

Further Assistance

If you have any questions or would like assistance in setting up a bundle on your website, please reach out to helpdesk@magico.com and we would be happy to help!