Promotions Overview

This section outlines the different types of promotions available, and methods of application and eligibility for each promotion type. 

In general a promotion will be set up by asking the following questions:

• What is the promotion?
• What would you like to apply the promotion to?
• How would you like to apply this promotion?
• Are there any restrictions on this promotion?
• When would you like the promotion to be active?

What is the promotion?

There are a number of different promotion types available in the ABCommerce platform

• Buy €X worth of brand/cat/group and get Y for a set price/discount- eg. Buy €40 Worth of Clarins Products and Get a Lip Balm for €2
• Buy €X worth of brand/cat/group and get % or amount off your order- eg. Buy €75 Worth of Paint Supplies, Get 15% Off Your Entire Order
• Buy X items from brand/cat/group and get Y for a set price/discount- eg. Buy 3 Packs of Revive Active, Get 50% Off the Fourth Pack
• Buy X items from brand/cat/group and get % or amount off order- Buy 2 Milwaukee Tools, Get €15 Off Your Entire Order
• Buy €X worth of brand/cat/group and get free gift-eg. Spend €50 on L'oreal Haircare Products, Get a Free Travel-Size Conditioner
• Buy X items from brand/cat/group and get free gift-eg. Buy 2 pairs of Birkenstock Shoes, Get a Free bottle of Suede Protector 

*please note that you may manage your Percentage Off & Amount Off (Was/Now) promotional prices at a product level via your ERP or ePos instead of using the abcommerce promotional module.

What would you like to apply the promotion to?

Promotions can be applied to different products or groups of products, these are outlined below.

• Everything 
• Category (includes primary or sub categories)
• Filter (includes brands)
• Product Groups(manually created)
• Individual Product(s)
• Advanced (combinations of above)

When adding a new promotion there are a number of ways to manage existing promotion prices that have been set at a product level (i.e Was/Now pricing)

• Add to existing promotion price
• Leave existing promotion price in place
• Replace existing promotion price
• Only replace if discount is greater

How would you like to apply this promotion?

This section lets you target an amount spent on a cat/brand/product group/product before the promotion gets applied.

In the “Based on items added” trigger option, there is the option to set a minimum quantity of items to be in the basket from a category/brand/product group/product before the promotion gets applied.

How would you like to apply the promotion?

Promotions can be applied in the following ways.

• Automatically
• Based on Total Order Value
• Based on Items Added to Basket (trigger items)

Are there any restrictions on the promotion?

There are a number of restrictions that can be applied to a promotion.

• None (no restrictions apply)
• Exclude category (may be primary or sub categories)
• Exclude filter (includes brands)
• Excludes product group (manually created)
• Excludes specific product(s)

When would you like the promotion to be active?

A promotion can be set up to be active:

• Always, starting now
• Within specific start/end dates

There is also an option to deactivate a promotion