AIVA Daily Analytics Spot Checker

The Daily Analytics Spot Checker is a fast, operational slideshow designed to help you monitor your store’s performance on a day-to-day basis.

Unlike the Monthly Review, which focuses on trends and strategy, the Spot Checker is built for immediate action — helping you quickly identify issues, risks, and opportunities across products, categories, and brands.

This report is designed to be reviewed daily (or once per week) as part of your trading routine.

How to Access Analytics Spot Checks

You can view the report at any time:

1. Go into your Dashboard
2. Under AIVA, click the dropdown menu and select Analytics Spot Checks

What’s Included

The Daily Analytics Spot Checker contains a focused set of slides that highlight recent performance changes and operational risks.

1. Executive Summary

• Daily Executive Summary

A high-level overview of recent performance, designed to quickly answer:

• Is the business up or down vs recent days?
• Is there anything unusual happening?

2. Product Performance (Recent Activity)

These slides focus on what is happening at product level:

• Top Products — Yesterday
• Top Products — Last 7 Days

Use these to identify:

• Your current best sellers
• Short-term trends in demand
• Whether performance is concentrated in a few products

3. Product Movement & Change Detection

These slides highlight what has changed:

• Product Movers — Yesterday vs 7-Day Average
• Sub-Category Movers — Yesterday vs 7-Day Average

They show:

• Products or sub-categories with significant increases or drops
• Whether changes are meaningful compared to recent performance

This is where you identify what has shifted today vs normal behaviour.

4. Conversion & Visibility Issues

These slides highlight missed opportunities:

• High Views, No Sales — Yesterday

This identifies products that:

• Are getting traffic
• But are not converting

This is one of the most actionable slides in the report.

5. Stock & Operational Risks

These slides highlight risks that can directly impact revenue:

• Low Stock on Selling Products
• Missing Cost Price Products

Use these to identify:

• Products at risk of going out of stock
• Products with incomplete data affecting margin or reporting

6. Margin & Profitability Risks

• Margin Risk Products — Yesterday

This slide highlights products where:

• Revenue is being generated
• But margin may be at risk

Useful for identifying pricing or cost issues.

7. Brand & Category Performance

These slides provide a broader view:

• Brand Performance — Last 7 Days
• Category Performance — Last 7 Days

They help you understand:

• Which brands are performing well or poorly
• Which categories are driving performance
• Whether changes are isolated or systemic

8. Emerging Opportunities

• New Products with Early Traction

This highlights:

• Newly added products that are already generating interest or sales

Useful for spotting early winners that may deserve promotion or support.

9. Major Changes (Insight Slides)

• Products — Major Changes
• Brands — Major Changes

These summarise:

• Significant shifts in performance
• Key movements that require attention

How to Use This Report Each Day

The Spot Checker is designed to be quick and practical. A typical review should take 5–10 minutes.

Step 1: Scan the Executive Summary

Start with the summary slide and ask:

• Is today normal, strong, or weak?
• Is there anything unexpected?

Step 2: Check What’s Selling

Look at:

• Top Products (Yesterday)
• Top Products (Last 7 Days)

Ask:

• Are our key products performing as expected?
• Is revenue concentrated in a few items?

Step 3: Identify What Changed

Use the Movers slides to find:

• Products that dropped suddenly
• Products that are spiking

Ask:

• Is this a real trend or a one-off?
• Do we need to react today?

Step 4: Find Problems to Fix

Focus on the most actionable slides:

• High Views, No Sales → conversion problem
• Low Stock → availability problem
• Margin Risk → pricing/cost problem

These are your priority actions for the day.

Step 5: Check Broader Trends

Review:

• Brand Performance
• Category Performance

Ask:

• Is this a product issue or a wider trend?
• Are multiple products affected?

Step 6: Spot Opportunities

Look at:

• New Products with Early Traction

Ask:

• Should we promote or feature these products?
• Are we seeing new demand patterns?

When to Use This Report

Use the Daily Analytics Spot Checker:

• Every morning as part of your trading routine
• During promotions or peak periods
• When monitoring campaigns or new product launches
• When investigating sudden performance changes

Best Practice

Use this report as your daily action tool:

• It tells you what changed yesterday vs recent performance
• It highlights immediate risks and opportunities
• It helps you take action before issues impact monthly results

How It Fits With Your Reporting

• Daily Analytics Spot Checker → Immediate action (today / this week)
• Monthly Analytics Review → Strategic understanding (month / quarter)

Using both together ensures you are:

• reacting quickly to issues
• making informed long-term decisions