Viewing Detailed Product Analysis from Top Products

The Top Products list allows you to quickly identify your best-performing products and drill down into detailed performance data.

Accessing a Product’s Detailed Analysis

From the Top Products list:

1. Click on any product name.
2. This opens the Product Analysis page for that specific product.
3. The page provides a detailed breakdown of performance, profitability, and product information for the last 12 months.

This view is designed to help you understand how and why a product is performing the way it is.

Understanding the Product Analysis Page

The top of the Product Analysis page is divided into four main sections, each providing a different perspective on the product.

1. Product

This section gives you a quick visual and reference overview of the product.

Includes:

• Product image
• Product name
• Product code
• A direct link to Open product page in your store

Purpose:
Helps you quickly confirm you’re analysing the correct product and provides fast access back to the live product page.

2. Performance Analysis

This section focuses on customer engagement and sales activity for the selected period.

Fields explained:

• Revenue – Total revenue generated by this product.
• Views – Number of times the product page was viewed (only one view recorded per user session).
• Orders – Number of orders that included this product.
• Qty Sold – Total units sold (can be higher than orders if multiple units were bought per order).
• Conversion Rate – Percentage of product views that resulted in an order.
• Avg Selling Price – Average price at which the product was sold (after discounts, promotions, etc.).

Purpose:
Helps you understand demand, visibility, and how effectively views are converting into sales.

3. Margin & Profit

This section focuses on profitability using today’s cost price.

Important:
Profit calculations use the current cost price, not the historical cost price at the time of sale.
If no current cost price exists, values may display as N/A.

Fields explained:

• Cost Price (avg) – Current cost price of the product.
• Gross Profit (per unit) – Profit made per unit sold at today's cost price.
• Total Profit – Total gross profit generated if using today's cost price.
• Margin % – Profit as a percentage of selling price.
• Markup % – Percentage added to cost price to reach selling price.
• Status – Health indicator based on margin performance (e.g. Healthy).

Purpose:
Allows you to quickly assess whether a product is profitable and priced correctly.

4. Product Details

This section shows static product and inventory information.

Fields explained:

• Price – Current selling price of the product.
• Cost Price – Current cost price.
• Stock Qty – Current available stock quantity.
• Created – Date the product was created in the system.
• Last Updated – Most recent update to the product record.

Purpose:
Provides operational context, helping you connect performance data with stock levels and product lifecycle.

Why This Matters

By clicking into a product from the Top Products list, you can:

• Identify high-performing products
• Spot margin issues early
• Understand conversion behaviour
• Make informed decisions about pricing, stock, and promotion

This detailed view turns top-level rankings into actionable insights.

Product Performance Graphs

If you scroll down the Product Analysis page, you’ll see four interactive graphs. These graphs help you visualise trends over time and understand how price impacts demand, conversion, and profitability.

1. Revenue

What it shows:

• Total Revenue for the product
• Number of Orders
• Broken down by month

What it means:
This graph shows how much revenue the product generated over time and how consistently it sold.

What you can use it for:

• Identifying seasonal trends or spikes in demand
• Spotting declining or growing sales momentum
• Understanding whether revenue changes are driven by more orders or fewer/higher-value orders

2. Popularity

What it shows:

• Product Views
• Compared against Average Selling Price

What it means:
This graph shows how popular the product is at different price points by comparing how often it’s viewed versus how much it costs on average.

What you can use it for:

• Understanding how price changes affect product interest
• Identifying price points where the product attracts more attention
• Spotting products that get high visibility but may not convert well

3. Price Sensitivity

What it shows:

• Product Conversion Rate
• Compared against Average Selling Price

What it means:
This graph highlights how sensitive customers are to price changes by showing how conversion rate varies as the average price changes.

What you can use it for:

• Identifying optimal pricing ranges that maximise conversions
• Spotting prices that reduce buyer confidence
• Supporting data-driven pricing and promotional decisions

4. Profitability

What it shows:

• Profitability
• Compared against Average Selling Price
• Calculated using today’s cost price

What it means:
This graph shows how profitable the product is at different selling prices, based on current cost data.

Important:
Profitability is calculated using today’s cost price, not the historical cost at the time of sale.

What you can use it for:

• Balancing price increases against potential profit gains
• Identifying prices that improve margin without hurting performance
• Making informed decisions on discounting and promotions

Putting the Graphs Together

Used together, these four graphs help you:

• Understand how price affects interest, conversion, and profit
• Identify the sweet spot between popularity and profitability
• Make confident decisions around pricing, stock, and promotions

They turn raw product data into clear visual insights you can act on quickly.

Sample Price Sensitivity Graph Explained

This graph illustrates how price changes impact customer conversion behaviour for a product over time.

Legend

• Red line – Average Net Price
  Shows the average price customers paid for the product in each month.
• Blue line – Conversion Rate
  Shows the percentage of product views that resulted in a purchase for each month.

How to Read This Graph

This chart highlights the relationship between price and conversion rate:

Price Increased → Conversion Rate Decreased

• When the red line rises (price increases), the blue line drops.
• This indicates customers are more hesitant to buy at higher prices.
• Even small price increases can lead to noticeable conversion drops for price-sensitive products.

Price Decreased → Conversion Rate Increased

• When the red line falls (price decreases), the blue line rises.
• This shows improved customer willingness to purchase.
• Discounts or lower pricing drive higher engagement and conversion.

What This Tells You

This product shows clear price sensitivity:

• Customers respond quickly to price changes
• Conversion improves when prices are reduced
• Higher prices reduce buying confidence and intent

How to Use This Insight

You can use this graph to:

• Identify price points where conversion drops sharply
• Decide whether price increases are worth the conversion loss
• Plan promotions to boost volume when demand slows
• Find a balance between conversion rate and profitability

This graph helps you move from guessing to data-driven pricing decisions.