AIVA Product Analysis

The Product Analysis Slideshow provides a deep, product-level diagnostic view of a single product’s performance.

It is designed to answer:

• How is this product performing over time?
• Is demand improving or declining?
• Are pricing or conversion issues affecting performance?
• Is stock or margin creating risk?

Unlike broader reports, this slideshow focuses on one product at a time and gives a full analytical breakdown across multiple dimensions.

How to Access the Product Analysis Slideshow

You can access this slideshow from other reports:

1. Navigate to any Analytics report (e.g. Daily, Monthly, Product tables)
2. Find a product in a table or chart
3. Click the ANALYTICS link beside the product
4. This opens the Product Analysis Slideshow

What Slides Are Included

The Product Analysis slideshow is made up of the following slides:

1. Product Executive Summary

A high-level snapshot of the product’s performance.

Shows:

• Revenue
• Orders / quantity sold
• Views
• Conversion rate
• Key indicators vs recent performance

How to use:

• Start here to quickly assess if the product is healthy or underperforming
• Identify whether the issue is traffic, conversion, or sales

2. Product Trend by Month

A monthly trend chart showing how the product has performed over time.

Shows:

• Revenue trend
• Seasonal patterns
• Growth or decline

How to use:

• Identify long-term trends
• Spot seasonality or decline
• Compare current performance to historical peaks

3. Yesterday vs 7-Day Average

Compares yesterday’s performance to the recent baseline.

Shows:

• Revenue vs daily average
• Quantity vs average
• Views vs average

How to use:

• Detect sudden spikes or drops
• Identify short-term issues (e.g. campaign ended, stock change)

4. Product Price Sensitivity

Analyses how price impacts performance.

Shows:

• Relationship between price and:
  • Conversion
  • Revenue
  • demand

How to use:

• Identify if the product is:
  • Overpriced (low conversion)
  • Underpriced (high volume, low margin)
• Use this to guide pricing strategy

5. Conversion Diagnostics vs Previous Month

Compares current performance vs the previous month.

Shows:

• Revenue change
• Conversion change
• Views change
• Root cause indicators

How to use:

• Understand why performance changed
• Identify whether issues are:
  • Traffic-related
  • Conversion-related
  • Mixed

6. Conversion Diagnostics vs Previous Year

Same analysis as above, but compared to last year.

Shows:

• Year-on-year product performance
• Seasonal comparison

How to use:

• Understand if changes are:
  • Seasonal
  • Structural (e.g. product declining long-term)

7. Product Margin and Profitability

Focuses on profitability, not just revenue.

Shows:

• Cost price vs selling price
• Margin %
• Revenue contribution

How to use:

• Identify:
  • Low-margin products
  • High-revenue but low-profit items
• Supports profit optimisation decisions

8. Product Stock Risk

Analyses stock vs demand.

Shows:

• Stock levels
• Sales velocity
• Estimated days of cover
• Risk indicators

How to use:

• Identify:
  • Stockouts (lost revenue risk)
  • Overstock (cash tied up)
• Prioritise replenishment

9. Product Variant Breakdown

Breaks the product into its variants (e.g. size, colour).

Shows:

• Stock left by variant

How to Use the Slideshow (Recommended Workflow)

1. Start with Executive Summary
   → Is the product healthy?
2. Check Trend by Month
   → Is this a long-term issue or short-term change?
3. Check Yesterday vs 7-Day
   → Did something change recently?
4. Review Conversion Diagnostics
   → Is the issue traffic or conversion?
5. Check Price Sensitivity
   → Could pricing be the problem?
6. Check Margin & Stock
   → Are you losing money or risking stockouts?

When to Use This Slideshow

Use the Product Analysis slideshow when:

• A product is underperforming
• A product is suddenly trending up or down
• You want to optimise:
  • pricing
  • stock
  • conversion
• You are reviewing key or high-revenue products

Key Takeaway

The Product Analysis Slideshow is your deep-dive diagnostic tool for individual products.

It helps you move from:

• “This product is down”

to:

• “This product is down because conversion dropped due to pricing and low stock on key variants”